P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. *Removes odour better in one wash than the leading bargain brand alone in three washes To help launch Downy Rinse & Refresh, the brand will partner with influencers across social platforms and release a TV spot while executing in-store activations across major retailers.ĭowny Rinse & Refresh will be available in Cool Cotton and Fresh Lavender at retailers nationwide for $8.99 (754 mL) and $15.99 (1.42 L), and sold at the sole discretion of the retailer. And since Downy Rinse & Refresh works on all fabrics, we know consumers will be delighted to use it in every load of laundry,” said Jenny Maxwell, P&G Fabric Enhancers Senior Brand Director. Downy Rinse & Refresh is unlike anything you have seen on the market or in the fabric softener aisle, finally removing stubborn odours and residues. “We heard from families about the need for a product that truly tackled set-in odours from their fabrics that detergents alone could not get out, so our laundry scientists developed a breakthrough solution that could easily be added to any laundry routine. Now there’s a Downy for everyone, every fabric and for every load. It’s safe to use on all fabrics, including activewear, towels, delicates and baby clothes and contains no dyes or heavy perfumes. Pour it directly into the fabric softener drawer, agitator cup, or add it directly into the rinse cycle (depending on the washing machine). Simply add Downy Rinse & Refresh to the everyday laundry regimen. “This deep cleansing fabric rinse helps remove the source of odour-causing residues and hard water metal buildup that get trapped in fibers with a breakthrough, clear formula for softer, fresher, and brighter fabrics.”įrom smelly workout gear to garments affected by pet odours or kids' messes, there is finally a solution that allows consumers to keep their laundry fresh. “Downy Rinse & Refresh is the latest innovation to tackle malodour in your clothes that keeps resurfacing or can’t be washed away with detergent alone,” said Sammy Wang, Downy Senior Scientist. Downy Rinse and Refresh™ will be available in Cool Cotton and Fresh Lavender at retailers nationwide.
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